http://www.youtube.com/watch?v=vQIoZFd-pe4
I found this commercial very interesting and entertaining because I have verizon therefore I am bias towards that company. First of all this advertisement is very logical because why would someone choose a company that does not get good coverage versus one that does. It shows this in a very casual way. It gives people a visual by showing maps that show the coverage of each company. If they were just to say this people would not be able to relate to it as much. It is logical argument for them to make because verizon and AT&T are the two main phone companies today so by comparing them you are given an ultimatum, to choose verizon the company with better coverage or AT&T. The tone or emotion of this commercial is very creative. They use a very casual tone to show that verion is better. It is not a commercial that is very out there or that can get annoying. The credibility of the author is all based on the audience for this commercial. If someone has verizon and is very happy with their service they will believe that this commercial is telling the truth and is very trustworthy. Someone who is not a fan of verizon and perhaps a fan of AT&T might find this commercial offending and not believe what the actors are saying.
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My favorite Verizon ad is the Island of Misfit Toys one that they're also running against AT&T, but this one is pretty excellent as well. I love the expression on the face of the guy using the AT&T phone for some reason.
ReplyDeleteAnyway, you've done a great job of breaking down the advert and explaining how ethos, pathos and logos are working in it. I especially like your analysis of its tone.